Siim Lepisk – thoughts on digital

I develop talents to increase shareholder value

What is your social media strategy?

The term “social media” is so over-coined lately. Some nice “strategic” examples to illustrate that:

Maximise breakthrough by leveraging influencers

Utilise social currency to amplify experiences and drive conversations

Humanise the brand by driving the audience conversations

Strengthen the emotional connection with the brand by building relationship

Target influencers with engaging assets to act as platforms for conversation

They are all true. But such of BS-bingo, aren’t they?
If you’re looking for more such “taglines”, see

Bullshit Bingo


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