Siim Lepisk – thoughts on digital

I develop talents to increase shareholder value

Facebook’s new golden rule

As Facebook’s Kevin Colleran suggested, try living a day in your customers’ media mix.

For example, if your target customer:

  • spends five hours a day on Facebook
  • sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock
  • “checks in” regularly using Foursquare at favorite retail locations to become “mayor”
  • relies on a plethora of mobile apps like Google Maps to get from one place to another, RedLaser to check prices on SKUs at Kroger or Best Buy, and Fashism to crowd-source advice from others while shopping
  • and subscribes to Groupon or LivingSocial for alerts on local deals…

there’s a good chance you might want to know what it’s like to live a life like that. There’s an equally good chance that knowing what it’s like to live your customers’ media might change the way you use marketing and media to reach, influence, and interact with your customers. It might even change what you do radically.

Source: HBR


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