Siim Lepisk – thoughts on digital

I develop talents to increase shareholder value

i-level case study: unsuccessful acquisition caused social media recruitment

A British digital media agency i-Level is facing tough times – lost a client worth of 40% of its revenue and now placed into administration. Is that a result of unsuccessful M&A deal?

ECI Partners bought a 60% stake in the i-level group in April 2008 in a deal that put a value of £46.5 million on the business founded by Charlie Dobres and Andrew Walmsley.   The structure of the transaction included loading the group with £32 million of debt, much of which carried an interest coupon of 12%.

Anyway, the most interesting part in terms of social media is the headhunting game in Twitter, happening now in real time. All i-Level employees get job offers publicly over Twitter. Wonder how many of them will find a new, better job like that?

Search for i-Level in Twitter and see what comes up 🙂

UPDATE: Successful marketing in Twitter – UK marketing firm Engine acquired i-level’s social media unit Jam!


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